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  • 4 декабрь 2018
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The story goes that the Yezdi trademark was envisaged

The story goes that the Yezdi trademark was envisaged by Rustom Irani, who was originally from the province of Yazd in Iran.

The story goes that the Yezdi trademark was envisaged
A valuation of the Yezdi trademark has still not been done, but industry sources believe it will easily be worth a few crores of rupees. BENGALURU: As thousands of motorcycle enthusiasts eagerly watched the relaunch of the once iconic Jawa motorcycle in India earlier this month, it was a bitter-sweet moment for some. Yezdi, which was part of the Jawa family in India and just as iconic, is embroiled in legal trouble, and it's not clear when a resolution will emerge.
Some think the brand could be particularly valuable now in the motorcycle segment, following the Jawa relaunch. Strangely though, it's currently registered for use in leather goods.
While Jawa was a Czechoslovakian company's trademark, it was marketed in India by a company called Ideal Jawa, which also created the Yezdi trademark. Ideal Jawa was owned by one Irani family and their main factory was in Mysuru in Karnataka.
The story goes that the Yezdi trademark was envisaged by Rustom Irani, who was originally from the province of Yazd in Iran. For many years, especially in the 1980s and 1990s, both Jawa and Yezdi flourished in India. But following labour disputes and rising debts, Ideal Jawa went into liquidation in 1996. The Irani family, however, managed to win back the company's assets, sans the Yezdi trademark, in an auction in 2003 with the help of a close associate.
But, according to industry sources, the company still had a sizeable amount of debts to clear. So, in 2015, the liquidator's office is said to have sought the permission of the Karnataka high court to put on sale the Yezdi trademark. To their surprise, they found the trademark had been transferred to Boman R Irani, Rustom Irani's son, by the office of the controller general of patents, designs and trademarks.
The trademark is now registered to be used for leather products. Incidentally, this trademark for leather goods is also part of an ongoing separate case between Boman Irani and a shoe manufacturing company called Mirza International in the Delhi high court.
In August 2015, the office of the official liquidator shot off a letter to the registrar of trademarks in Delhi, Kolkata and Gujarat, stating that directors/promoters were trying their best to register the same trademarks afresh, causing irreparable loss to the company in liquidation. "And further, the said trademark has been removed without any notice to the company (in liquidation)," it said.

"Yezdi was a wholly owned trademark of Ideal Jawa and thus an integral part of the company in liquidation. With the case in court, it is to be seen whether it will come back into the market or not," said a source privy to the matter.
A valuation of the Yezdi trademark has still not been done, but industry sources believe it will easily be worth a few crores of rupees. And it can be used to clear some of the debts, including to workmen in the factory, which have been pending for two decades. "Considering that Jawa is being relaunched in India by Anand Mahindra, competitors will certainly bid for the Yezdi trademark with renewed vigour," a source said.

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